With blockchain based items, the developer has more ways to monetize his game’s ecosystem. Any marketplace is free to integrate blockchain items and there is a lot of different marketplaces that boost the game’s audience growth.
Moreover, the developer can collect a fee from each transaction made on secondary markets. That’s all possible due to the blockchain.
Currently, non-blockchain games have no way of monetizing the old content. However with blockchain particular game assets may have a proven scarcity, hence value. It stimulates players to trade these items on secondary markets, and as has been mentioned above, developer can collect fees for such transactions!
Here is a possible scenario: the developer sells an event-special content to players, and after the event is over these items become available on blockchain. Their uniqueness makes them popular for trading and the developer starts collecting fees from these transactions.
Blockchain makes any in-game items pre-sale more appealing for the potential players. Contrary to a regular pre-order, the player receives a blockchain item before the game release and really owns it. Hence, the developer gets the chance to build the game community and economy even before the launch.
This is especially important for small studio developers, as they can develop the game without so many risks.
Imagine that you could use players’ progress in other games to attract them to your game. In fact, we have already seen this happening - time spent in Heroes of the Storm was rewarded with the items in Overwatch. Unfortunately, with the current technology, only big devs may hold such events. Blockchain makes it extremely simple.
Cross-game items enable players to enter a new game with the progress made in other games, and this progress is unique due to the variety of experiences player had in those games. So, choosing between two action-adventure games, the player prefers the one which he/she already has progress in.
All blockchain data is public, all assets follow the same standards, and the developer can scan the blockchain, and put items and token owners into the lists based on the games they play. Developers can track players’ activity in specific games, genres, and see how much they pay.
Developers can track the activity of any player outside their games. It allows developers to adjust targeting for a very specific type of players they would like to adapt to.
Nothing lasts forever, and neither are online games. However, every dead game still has its players, with their progress and inventory. With cross-game items, developers can easily direct the dead game players into their games. As the blockchain data is open, any developer can announce that items from the dead game will be supported in his game, and attract new players.
Moreover, it makes players feel more confident when paying game developers because they are confident that other games will fight for them.
As the data in blockchain is open and eternal, there is a technical possibility to introduce game design centred around the history of specific item a player owns. Now stats of an item can depend not only on the progress of a player but on the progress of all players that had been using this item throughout the history of the game. It allows of a level of complexity that is hardly achievable without the blockchain.
It may seem paradoxical, but openness and decentralization don’t take all the control out of developers, but rather create a balance of power. As there is a big number of marketplaces and other platforms, developers are not dependant on a single monopoly platform (such as Steam).
For example, developers are able to blacklist marketplaces, thus choose the platform they are willing to cooperate with. It forces marketplaces to do their best in order to attract developers.
Blockchain helps to enhance the interest in esport among the regular players. An item, an achievement, a location – basically anything that is stored on blockchain can be read for free at any time. It can be utilized to create a game where a player can be informed and rewarded for taking actions that were once made by now prominent esport player.
Such a connection between a player’s progress and the progress of an esport star will make esport players more relatable and popular.
The unfortunate persistence of cheaters among gamers can be partially blamed on the lack of technology. Currently, there is no easy and universal way to identify and mark a cheater within the whole industry.
Luckily, blockchain is here to solve the issue - blockchain technology enables developers to associate misbehaviour with a public address of a cheater and take measures to restrict him inside their game.